Explanation

The ideologies attached to my advert are that it’s expensive and good quality. My product is the type of product that you would have to go to a department store to buy it.

It appeals to my target audience because the background is the city at night and every woman loves to look good on a night out and my mascara will do just that.

The Maslow Hierarchy of Needs my advert uses are; morality, spontaneity, self-esteem, confidence, respect by others, sexual intimacy and sex.

The persuasive techniques I have used in my advert are; beautiful people and sex sells.

The representation I have tried to create is that any woman of age and colour can use this mascara.